In the global competition among cryptocurrency trading platforms, technology alone is no longer enough to meet user needs. Overcoming language and cultural barriers has become a new challenge for service upgrades. On July 21st, BitMart announced the launch of its new Chinese name, "Bi Shi," and simultaneously rolled out a series of localization measures, marking the next phase of its efforts to cultivate Chinese-speaking users.
Brand upgrade: connecting Chinese-speaking users with "Coin Market"
This brand upgrade goes far beyond a name update; it also demonstrates BitMart's strategic commitment to diversified, open, and deeply localized services. Leveraging the relatable "Bi Shi" (Bit Market) brand image, BitMart is strengthening its ties with the broader Chinese-speaking community and striving to create a trading environment more responsive to the local needs of Chinese users.
This brand upgrade covers brand vision, localization optimization of APP and official website, as well as details such as customer service language, aiming to create a smooth, natural and caring trading environment for Chinese users. It is generally believed in the industry that BitMart has not only strengthened its connection with the Chinese community through this move, but also demonstrated its firm determination to continue to cultivate the local market and improve user experience.
Strengthening services: Breakthrough in multiple areas of "product + risk control + security"
At the product level, based on the feedback from Chinese-speaking users, Bishi continues to launch innovative features and exclusive activities, including the spot discovery area, the contract king trading competition, the VIP exclusive service window, and the AI-driven "Beacon" and "X InSight" new generation trading assistance tools, covering the needs of multiple levels from novices to high-frequency users.
The currency market has always attached great importance to compliance and risk control, actively applied for a Hong Kong cryptocurrency license, and made early arrangements in the global mainstream financial compliance map. In terms of security, it has implemented core risk control measures such as multi-signature wallets, hot and cold separation custody, and dual verification (2 FA). Recently, a "slippage compensation mechanism" has been added to effectively protect the interests of traders and continue to strengthen external transparent disclosure.
Focusing on the localized ecology, Bishi launched a series of community interactions and brand activities. The mascot naming solicitation activity is in full swing, and proposals such as "Bibao" and "Xiaobizi" have become popular online, demonstrating the cohesion of the community.
Positioning as “the first stop for crypto asset trading”
Bishi currently has more than 1,700 trading pairs and serves nearly 200 countries around the world. In the future, Bishi plans to further launch multiple local payment methods and continue to deepen localized services. With a rich product line and high-quality Chinese experience, Bishi is expected to achieve new breakthroughs in the fiercely competitive Chinese-speaking market and consolidate its leading position as the "first stop for crypto asset trading."
Looking forward to the next round of competition
"Coin Market" is not a simple name replacement, but an international exchange facing a new round of competition, putting products, services, and communities on the same localized axis. When the regulatory trend becomes clearer and institutional funds are pouring in faster, if the platform wants to continue to expand, it must simultaneously meet the risk control needs of professional customers and the expectations of retail investors for user experience.
The subsequent performance of the cryptocurrency market will reflect whether the localization strategy can truly translate into market share and trust, and also provide a mirror for other international exchanges. Next, it is worth observing whether Chinese users are willing to move more assets and more discussions into this "market".
BitMart has relaunched in the Chinese-speaking world under the name of "BitMart". Whether this move can gain a firm foothold in the Chinese crypto market or even drive the next wave of popularity remains to be seen, but it is certain that the localization race has officially begun.
Risk Warning:
The above information is provided for reference purposes only and should not be considered as a recommendation to buy, sell or hold any financial asset. All information is provided in good faith. However, we make no representations or warranties, express or implied, as to the accuracy, adequacy, validity, reliability, availability or completeness of such information.
All cryptocurrency investments (including returns) are inherently highly speculative and carry a significant risk of loss. Past performance, hypothetical results, or simulated data are not necessarily indicative of future results. The value of digital currencies may rise or fall, and buying, selling, holding, or trading digital currencies may involve significant risks. Before trading or holding digital currencies, you should carefully evaluate whether such investments are suitable based on your investment objectives, financial situation, and risk tolerance. BitMart does not provide any investment, legal, or tax advice.
