Major League Baseball (MLB) has announced a "long-term partnership" with the FTX exchange. MLB will partner with FTX.US within the United States and FTX.com internationally.This is the first time in the history of MLB that it has reached a cooperation agreement with a cryptocurrency exchange.
This partnership will increase FTX's brand awareness internationally. According to the cooperation agreement, MLB will embroider the FTX.US Logo on all referee uniforms. Referees will wear these uniforms to judge all events, including the opening game, regular season, playoffs, and All-Star Game. This is the first time for MLB Reached a cooperation agreement with other companies on the referee uniform advertisement.
MLB is one of the four major sports events in North America, with influence all over the world. Each game attracts about 50,000 fans, and each broadcast attracts millions of viewers. Last year's championship attracted more than 10 million viewers around the world to watch at the same time, and the annual revenue reached tens of billions of dollars.
The partnership agreement will also give FTX global marketing rights to the MLB logo, logos, special events, and MLB viewers will be able to participate in the game broadcast, including MLB.com, MLB Webcast, MLB.TV, community The branding of FTX Exchange is seen in the media and other platforms. MLB will announce more cooperation details later.
MLB CEO Noah Gordan said:
"The encryption industry is the future trend, and FTX is the leader in this industry. The rapid rise and brand reputation in the past are obvious to all, and FTX is still in a period of rapid development. So for everyone in MLB, this cooperation is quite exciting. ,Exciting.
MLB fans have always been receptive to new technology in MLB games, and we can't wait to work with Sam and the FTX team. "
FTX exchange founder Sam Bankman-Fried believes:
"MLB is the most historical and traditional sporting event in the United States. FTX is honored to be the first crypto exchange to cooperate with MLB. We are also pleased that FTX.com and FTX.US have established a long-term partnership.
FTX has been expanding its global influence in the past, and MLB is the most suitable partner. We look forward to announcing more details about the cooperation in the second half of this year. "
FTX
FTX.com is a cryptocurrency exchange built by traders, built for trading dollars. FTX provides innovative products, including the industry's first encrypted derivatives, volatility products, leveraged tokens, prediction contracts, etc., and strives to provide a sufficiently powerful platform for professional traders. In less than 2 years, FTX.com has become one of the most innovative and popular cryptocurrency exchanges. Additionally, FTX has always had a charitable giving mission, which led to the creation of the FTX Foundation, which donates 1% of all FTX.com net fees to the world's most effective charities.
FTX.US
FTX.US is a US regulated cryptocurrency exchange. Our mission is to let FTX.US develop the cryptocurrency ecosystem and provide a good trading platform for US traders. We also expect that in the next two years, FTX.US will become the market-leading US cryptocurrency exchange.
