Editor's Note: This article comes fromIPFS Force Zone (ID: IPFS-FORCE)Editor's Note: This article comes from
IPFS Force Zone (ID: IPFS-FORCE)
IPFS Force Zone (ID: IPFS-FORCE), Author: Zhaobao, released with authorization.NFT became popular, and Flow’s success in breaking the circle is even more eye-catching. A game based on the Flow public chain, NBA Top Shot, has aroused extensive discussions. Not only the participants in the blockchain industry have joined in it, but also many NBA fans and stars Also compliments.The success of NBA Top Shot is not accidental, and the star card is already a recognized collectible and investment item. It has been on the rise as early as the 1980s. A rookie card of the star James in the 03-04 season was auctioned for $960,000. Therefore, it is not difficult to understand the success of star cards in the NFT market. Secondly, the NBA is an event with a huge fan base, and its own star power is also huge. Fans are more willing to collect the wonderful moments of their favorite stars. And players can choose the payment method of credit card or digital assets when purchasing card packs, which lowers the participation threshold for non-blockchain players.
Remember the smash hit CryptoKitties? CryptoKitties and NBA TOP SHOT are both works of the Dapper Labs team. The experience of previous projects also laid the foundation for the success of NBA Top Shot. In 2017, Axiom Zen, the predecessor of Dapper Labs, created the CryptoKitties game, which attracted many players to "raise cats in the cloud". Due to the excessive transaction volume, the Ethereum network was congested, and the popularity can be seen. It is also limited by TPS that the development team established Dapper Labs to focus on research and development and seek solutions. In March 2020, the Flow public chain came out. Compared with Ethereum, Flow has a higher TPS and a more friendly user experience. With a strong development team and excellent game design, the popularity of NBA Top Shot is not so difficult to understand.
NBA Top Shot is essentially a combination of NFT and blind box gameplay, which we are no strangers to. There are 108 Water Margin cards in the memories of every post-90s generation. The launch of Bubble Mart is a manifestation of the success of the blind box economy. Lucky bags and card packs full of surprises are blind box economic models.We can't help but ask, why are blind boxes becoming popular?From a psychological point of view, Skinner, a neo-behaviorist psychologist, once did such an experiment: put a mouse in a box, and there is a button and a snack opening in the box. If the mouse presses the button, there will be a certain probability of getting a treat. The experimental results are surprising. The mice will keep pressing the button. This kind of uncertain reward makes the mice addicted and addicted to it. In the same blind box, it is not sure which type of reward can be obtained, and the pleasure and anticipation of getting the desired reward will make consumers unable to extricate themselves.From a social point of view, it's actually a social behavior, just like when we got together to discuss the Water Margin card we got today. For example, if we draw a favorite star or a rare card in NBA Top Shot, we can't help but share it with others. Another special behavior is the derived economy, transaction. The price of cards in NBA Top Shot will be affected by factors such as the rarity of the card itself, star effect, etc. Players can obtain economic benefits through card trading, and it will also attract some speculators to participate.NFT has a wide range of applications, and games are just one of them. Encrypted art, collectibles, domain names, insurance and many other fields are being explored, and the future development has broad prospects. However, the development of NFT also has certain difficulties.First of all, the threshold for participation is relatively high, and many NFT transactions are carried out using digital assets. Compared with the general public's bank card, credit card and other payment methods, it will be more cumbersome, and the threshold for participants who have not been exposed to the blockchain is relatively high. However, this phenomenon has been improved in the NBA Top Shot game. Participants can choose a suitable trading method by themselves, which is simpler and faster.
