Editor's Note: This article comes fromvernacular blockchainEditor's Note: This article comes from
vernacular blockchain
(ID: hellobtc), author: Liu Yijia, reproduced by Odaily with authorization.The principle he has believed in since he was a child is "be the first": first in the Ninth New Concept Composition Contest; first in the history department of Peking University; first post-90s student at Hupan University; founder of Twitter's largest blockchain community...
The reasons he gave were:
He is Justin Sun, the protagonist of today's article. There are countless halos on his head: "Peking University Bully", "Forbes Entrepreneurs Under 30", "Asia Weekly Cover Person", "Jack Ma's Youngest Disciple"...
While these auras shine on him, they also make him controversial. Today, let us review Sun Yuchen's legendary life together.
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The youth who continued to counterattack in the student days and played against the wind
Justin Sun (Justin) was born in Xining, Qinghai in 1990. In the second year of high school, because of focusing on programming and literary creation, his grades hovered at the third line. In the third year of high school, he realized the significance of the college entrance examination and worked hard. It took only one year to achieve a counterattack and was admitted to Peking University. In the same year, he also won the first prize in the Ninth New Concept Composition Competition.
He graduated with the first grade in the Department of History of Peking University, and chose the University of Pennsylvania to pursue graduate studies. In the same year, he was sponsored by the "Junzheng Fund" of Nobel Prize winner Li Zhengdao to go to National Tsing Hua University in Taiwan for exchange, and was awarded the title of "Junzheng Scholar".
Sun Yuchen is known as one of the representatives of Peking University and the post-90s generation. Regarding this past, Justin Sun said frankly: The first half of my life was basically playing against the wind, and I gradually felt that I was "good" at playing against the wind.
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Investment and Entrepreneurship Simultaneously, Radical Post-90s
Justin Sun started his investment journey while studying at the University of Pennsylvania. If you invest in Tesla, you will get more than 4 times the return, and if you invest in Bitcoin, you will get more than 20 times the return. During this period, the investment in Chinese concept stocks also received rich returns.
While investing, Justin Sun also jumped into the wave of entrepreneurship.
At the beginning, he founded Junshi International, and its three-person group studying in the United States has an excellent reputation among students studying in the United States. Later, it developed into the first new media platform between China and the United States with the background of studying in the United States and focusing on Chinese and American young people. content provider.
Looking back on this experience, Justin Sun said bluntly:
Establishing a three-person trip to study in the United States was a success in my student days. This entrepreneurial experience has honed my mind, gathered a team that will continue to start a business in the future, and made me initially adapt to the uncertainty and cruelty of starting a business. Entrepreneurship is a way of life to some extent. It is both boring and full of sparks; it is both hopeless and hopeful.RippleDue to his early bitcoin investment experience, Justin Sun was active in the US bitcoin community and had a keen interest in cryptocurrencies and decentralized clearing protocols.
At the end of 2013, Justin Sun gave up the opportunity to study for a doctorate in law and officially joined RippleLabs, becoming a
Protocol developers.
In April 2015, Ruibo Company, led by Justin Sun, received tens of millions of US dollars in Series A financing from Xinzhongli Capital and other institutions.
Justin Sun officially started his layout in the blockchain industry.
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TRON's debut
In 2017, Justin Sun delivered a keynote speech "From it to bit" at the "World Blockchain Summit". Then launched his wave field (TRON). It is said that the project is committed to using blockchain technology to build a global decentralized free content entertainment system.
In 2017, the digital currency ICO became an "entrepreneurship outlet". On August 22, TRON launched a panic buying activity for a total of 500 million TRON tokens (TRX) on the Binance platform, which was sold out within 53 seconds. Subsequently, the China Internet Finance Association issued a reminder of "Preventing Various ICO-related Risks", mentioning that ICO is suspected of fraud, illegal securities, and illegal fund-raising. Feeling the pressure of the policy, Justin Sun accelerated the pace of ICO. On September 2, TRON will launch ICO ahead of schedule. On September 3, Justin Sun publicly stated that "TRON" ICO was officially completed.
Sun Yuchen, who was in South Korea at the time, stated in the live broadcast that "the currency will not be refunded." At the same time, many media reported that the TRON office was empty, and Sun Yuchen was named "Jia Yueting in the currency circle" for this.
Under the pressure of all parties, Sun Yuchen finally returned the approximately 400 million raised financing. Then he returned to the United States and continued to promote various activities in TRON. So far, Justin Sun has disappeared domestic.
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"Marketing Genius" returns, TRON counterattacks
In October 2017, TRON tokens landed on several overseas trading platforms. Later, the "Accompany me App" with 10 million registered users joined TRON, and its Android version now has the functions of depositing and withdrawing TRX.
In December of the same year, Binance and TRON made a deal to give away Maserati, and the trading volume of TRX climbed to the top of the Binance platform. During the same period, the TRON technical team continued to recruit troops. Zhao Hong, chief data mining expert of Alibaba, Zhang Sicong, technical expert of the Intelligent Marketing Department, Wu Bin, technical expert of Meituan, and Zhang Anwen, a top cryptographer, have joined TRON.
With the good performance of Tron in the market, the public's crusade against Sun Yuchen has gradually disappeared.
At the end of March 2018, Justin Sun successfully completed all his studies at Hupan University and became the first student born in the 90s who completed his studies at Hupan University. As soon as the news came out, Justin Sun returned to the public eye.
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▲Sun Yuchen's Lakeside University Mingxing Ceremony Certificate
Afterwards, the wind direction of public opinion began to tilt towards him, and the marketing genius Sun Yuchen officially opened the road of TRON's gorgeous counterattack.
In response to the rumor of "running away with money", Justin Sun responded on Weibo and informed the public that he has returned to China to manage the company's operations normally. Afterwards, he reposted an exclusive interview with several media, revealing his ambition of "rather bearing infamy and getting things done than being a tragic hero".
Justin Sun wrote that he has successfully completed the three-year study at Cheung Kong Graduate School of Business, and expressed that he hopes to apply the knowledge and experience gained in the school to the emerging industry of blockchain. Then Justin Sun published "An Open Letter to the TRON Community on Super Representative Election" on Weibo, announcing that the first 27 super representative elections will be held to establish an autonomous community with extensive elections.
On the eve of TRON’s mainnet launch, Justin Sun easily responded to TRON’s former COO’s complaints about his “black history”: “When the team faces tremendous pressure and challenges, some people always choose to carry forward with heavy burdens, while others choose to cut and clear.” Not only did it not affect Sun Yuchen's personal image, but it also promoted the launch of the mainnet.
On July 24, 2018, Justin Sun announced on Weibo that he had successfully completed the acquisition of BitTorrent and all its products.
Justin Sun has repeatedly stated: BitTorrent has more than 100 million users, and our goal is to introduce these huge users into the TRON ecosystem.
On September 4th, shortly after the official version of the TRON public chain network virtual machine was launched, according to blockchain browsers trxplorer.io and eosflare.io, the TRON mainnet account address has reached 301,604, surpassing EOS.
Since then, Justin Sun has continued to attract high-tech experts with high salaries, hoping to reverse the stereotype that TRON has "no technology". During the cold winter of cryptocurrency, many blockchain companies have begun to lay off employees, but TRON has started to recruit talents. Sun Yuchen also often shouts "send your resume" on Weibo and Twitter.
Justin Sun frequently announced the gratifying "results" of TRON to the outside world:
On November 19th, Tron’s daily new users reached 20,000, which is ten times that of EOS, and it is expected to break through a new high.
On November 24th, the number of daily transfers in TRON set a new record, 1.84 million, three times the number of 670,000 transfers in Ethereum.
On December 2, the number of TRON transfers exceeded 2.39 million, and the number of addresses exceeded 700,000, which is 4.5 times that of Ethereum.
On December 16, the total number of transfers in TRON exceeded 100 million, and it took 173 days for this achievement.
So far, TRON has gradually achieved a counterattack from an "air" project that the outside world said, and has become a dark horse with great potential and "the few working teams in 2018".
Someone once commented on Justin Sun: "You were the one who was scolded the most at the beginning of the year, and you were the most reliable domestic project at the end of the year."
Stepping into 2019, Justin Sun worked even harder, and TRON continued to operate at a high speed at the beginning of the new year. In the TRON community, there is such an inspirational saying: "Blockchain practitioner Sun Yuchen does not need to sleep."
On January 3, Binance announced that it will soon launch two crowdfunding projects. Justin Sun’s BitTorrent became the first project on Binance Launchpad. After the crowdfunding started, it sold out quickly. On the opening day, the price of BTT skyrocketed five times, which was particularly eye-catching in the deep bearish environment of the entire cryptocurrency.DAppSubsequently, Justin Sun announced on Weibo that in order to meet the requirements of the rapid development of the TRON project, the TRON Compliance and Supervision Department was established. It is reported that TRON hired David Labhart, a former US SEC member, as TRON's compliance director and legal counsel. Justin Sun said: "The establishment of TRON's compliance and supervision is an inevitable result of the rapid development of the project. This will make TRON's global expansion smoother and more solid, and will also enable TRON's core team to have stronger combat effectiveness."
, 6 of the top ten DApp rankings, etc.
Looking ahead to the new year, Justin Sun pointed out that the goal of Tron in 2019 is to at least rank fourth on Coinmarketcap, and he proposed specific goals.
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The show is bigger than the battlefield, hot spot tracking maker
Justin Sun is a well-known "marketing genius" in the circle. Some media once classified Justin Sun's marketing methods into two categories: one is to hype hot spots;
Let’s review Sun Yuchen’s memorabilia first:
The hit article "The best way to ruin a young man is to preach financial freedom to him!" "was frantically reprinted by various WeChat public accounts. Justin Sun immediately reposted the article, and jokingly said: "The best way to destroy a young man is to buy a lot of Tron, soar and quickly realize the freedom of wealth, and become a useless person."
When the rumors that BM was "leaved" from EOS fermented, Sun Yuchen imitated the tone of singer Hu Haiquan asking his drug partner Chen Yufan, and "questioned" BM with a series of "why".
There is a wave of deposit refunds for ofo users. Justin Sun announced on Weibo that he will help his friend Dai Wei refund the deposits of 10,000 ofo users. He said: A drop in the bucket, purely personal help.
Zhao Yu, who acted bravely but was detained for 14 days, narrated his experience on Weibo. The next day, Justin Sun announced on Weibo that he would provide a total of 10 million aid to Zhao Yu. As soon as the news came out, the celebrity gossip topped the Weibo hot search list. According to Weibo headlines, Justin Sun donated 100,000 yuan to Zhao Yu. Sun Yuchen said in an interview: Heroes should not be allowed to shed blood and tears, and courageous deeds need to be encouraged, even if it is only financially.。
Sun Yuchen's approach immediately aroused heated discussions among the public, with mixed comments on "sending charcoal in the snow", "wealthy" and "hot spots". TRON prices also rose accordingly.
Some media jokingly said: Where there are hot spots, there is Sun YuchenThe second method of Sun Yucheng's marketing is to hate the boss.
, which can be called a classic case of its marketing.V GodBefore TRON was officially launched, it once counterattacked and squeezed into the top ten of the cryptocurrency market capitalization. Justin Sun took the opportunity to tweet and list 7 reasons why TRON is better than Ethereum.
V God
Sharp response: "Article 8 should be added, the efficiency of TRX copying and pasting the white paper is much higher than the original!"
Justin Sun responded immediately, thanking Vitalik for his comments on TRON, which has benefited a lot from Ethereum, and said that TRON is no longer in the white paper stage, and has launched the test network, and has made great improvements in the shortcomings of Ethereum.
Sun Yuchen made a successful publicity for TRON by using God V God.
Cointelegraph reported that V God said in an interview that TRON has "no connotation".airdropIn this regard, Justin Sun said: Without the Ethereum platform, there would be no rapid development of TRON. Ethereum has developed to this day, and there are many problems and bottlenecks. TRON chooses to use 30 million TRX for the Ethereum community
airdropIn response, every Ethereum community user will feel the charm of TRON's high TPS and election voting.V God said in an interview: The next wave of cryptocurrency applications will not be based on hype, but from really useful applications that provide value to people. V God's remarks were interpreted by Justin Sun as V God's acknowledgment
ETH-led 2017 bull run built on hype
, and declared that TRON will lead the next round of bull market with the mass adoption rate of DApp and BitTorrent.
On February 9, 2019, Justin Sun posted two consecutive Weibo posts on social networking sites, saying that V God had twice praised BitTorrent as the longest-lasting and most successful decentralized application in the world other than Bitcoin.
On February 27th, TRON's official account reposted an interview with V God, in which V God praised BitTorrent. The link fabricated the interaction between him and Justin Sun about the project, but the real interview took place in 2017, before TRON acquired BitTorrent. V God stated that his appreciation of BitTorrent has nothing to do with TRON, just like he cannot be sure that he will like the person who sells avocado just because he likes to eat avocado.
Justin Sun responded domineeringly: We all like avocados. I will buy all avocado suppliers and monopolize the market. If you still love avocados, you have to listen to me.
Sun Yuchen not only had a debate with V God, but also resolutely resisted the doubts of other big names.
Jed McCaleb, co-founder of Stellar, said in an interview with the media that Tron is just rubbish. People put a lot of money into it, but they don’t have any technical development.
It is reported that at that time, Stellar’s token, Stellar Lumens, ranked sixth with a market value of US$2.2 billion, while TRON’s token, TRX, ranked tenth with a market value of US$1.29 billion. Later, Justin Sun responded aggressively: We do not regard Stellar as a competitor at all. It has extremely low transaction volume, centralized rights, non-democratic system, and no DApp. Tron will definitely take its place in 2019.
In addition to V God and Stellar co-founder Jed McCaleb, before the Spring Festival this year, Wang Xiaochuan also accidentally lay down in Sun Yuchen's marketing.
It is reported that Sun Yuchen's successful marketing for many years has achieved remarkable results. His personal Weibo fans have reached more than 1 million, and his Twitter followers have reached more than 900,000. Some people from investment institutions described Sun Yuchen as "a successful entrepreneurial actor", and some media once commented sharply on TRON: If Jobs insisted on "product is 1, marketing is 0", then Tron is just the opposite, products can be for 0, but marketing must be 1.
Regarding various public opinions from the outside world, Justin Sun said: The essence of the blockchain is a DAO (Decentralized Autonomous Organization). In the early stage of a decentralized autonomous organization, the connection and interaction between the founder and the community is indeed the most important governance structure in the community.
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a future company
Justin Sun positioned Tron as a future company.
He explained:
First, we only do blockchain and industries that are highly related to the blockchain industry;
Second, we only do online, not offline. TRON is like the pterosaur in the dinosaur world, it flies in the sky, the sky is our kingdom, we will not compete with the Tyrannosaurus rex below for land.
Mentioning several major goals of TRON in 2019, Justin Sun confidently said: optimize infrastructure, add zero-knowledge proof, achieve 10 million daily transaction volume, and break through 10 million accounts. For TRON, as long as we work hard, all of these should be achieved, and we will work even harder in 2019.
Regarding "the significance of the show and the battlefield", Justin Sun expressed his true thoughts: I think the show must be more meaningful than the battlefield. There is no need to care about winning or losing at the macro level. In fact, everyone has their own unique side. From this perspective, life should be more like a show, and it is enough to show yourself to the fullest.
When asked "what's your favorite identity label", Justin Sun responded that he likes the label "entrepreneur" the most. He said that he is a young man who simply wants to do things, and he has done what he wants to do, which is the entrepreneurial spirit of the post-90s generation. This is in line with what he expressed to the media after returning to China: "When I was young, I did a lot of drastic things, just to get the world's attention; when I grow up, I do some ordinary things, just to make the world need them."
