1. Seven years of consistent service, trusted by millions of users

• Since its inception, Hotcoin has obtained both a US MSB financial services license and Australian AUSTRAC regulatory approval. Adhering to the principles of "safety, compliance, and user-first," Hotcoin has grown into an internationally influential cryptocurrency trading platform, firmly rooted in Asia and expanding globally. As of 2025, the platform has achieved seven consecutive years of zero security incidents, serving millions of registered users worldwide and offering nearly 500 listed cryptocurrencies across a diverse ecosystem, including spot, futures, NFT, and OTC trading.

• In terms of compliance, Hotcoin has obtained the US MSB financial license and the Australian AUSTRAC regulatory qualification, and is actively expanding its compliance layout in major crypto markets such as Hong Kong, Spain and the Middle East, continuously strengthening its brand positioning as a "global trusted exchange."
• These achievements not only demonstrate the platform's comprehensive strength in security, stability, risk control, and service, but also provide solid foundational support for this brand visual upgrade. We believe that a truly reliable brand requires not only strong product capabilities but also a continuously evolving language of expression.

2. Use the language of evolution to convey unchanging trust

• Brand evolution often begins with a visual overhaul. Over the past few years, Hotcoin has leveraged its classic blue and white logo, adopting a more dynamic brand identity that emphasizes profit expectations, creating an image of an active, youthful, and dynamic exchange.
• However, with the globalization and diversification of user structure, we realize that a brand with real global trust needs a more stable, credible and modern way of expression.
• Therefore, Hotcoin will officially launch its new visual branding in 2025. While retaining its core spirit of growth, it will completely refresh its color scheme, graphic language, and brand identity. This upgrade is more than a simple color and logo change; it represents a significant step in Hotcoin's transformation from a "functional platform" to a "trusted brand." With "trust, security, and internationality" as its core keywords, the new visual language fully shifts the brand's language toward "professionalism" and "security," positioning it as a compliant trading platform serving a global user base.
• We use an upward-trending logo, incorporating the most pleasing colors and a unified font system, hoping to send a clear signal: in the ever-evolving tide of the crypto world, Hotcoin will always stand by its users.

3. Functional Upgrade: Professional Tools, Empowering Transaction Insights and the Future of Chain

Visual style description

• In previous versions, Hotcoin's UI style emphasized "information density" and "functional modularity" to meet users' needs for quick access to trading portals and core data. While efficient and practical, it also featured a cluttered image and information density, which lacked emotional connection, brand recognition, and visual consistency. Previously, we focused users' visual attention on the product portal. While this quickly conveyed our feedback to users, it also created visual clutter and hindered user experience and information acquisition.
• This time, the visual upgrade has been comprehensively optimized from the system color tone, graphic language to the interface layout, abandoning the previous "tool-type" interface with dense information stacking. The new design focuses on user asset security and chart trend clarity, reducing visual interference, enhancing brand recognition and uniformity, and creating a trustworthy trading environment.

New features launched

Second-level K-line: higher-frequency market insights

• The newly launched "Second-Level K-line" function meets the needs of high-frequency trading users for real-time trend judgment and is suitable for capturing flashing market conditions and executing strategic trading.
• With the new UI chart component, K-line rendering is clearer and operation is smoother, bringing stronger data feedback efficiency to professional users.

Web 3 Wallet Module (Coming soon)

• Hotcoin is about to launch native Web 3 wallet functions, supporting on-chain asset management, NFT binding, direct wallet interaction and other services.
• This function will officially open to the first batch of users on August 6, and will be deeply integrated with mainstream chain ecosystems such as EVM and Solana in the future.
• In conjunction with the brand's upgraded new visual system, the Web 3 module will adopt independent color schemes and exclusive motion effects to create a more open, free, and on-chain entrance.
• We hope to bridge the gap between CEX and the on-chain asset world through the Web 3 wallet, making Hotcoin your first stop for exploring the on-chain ecosystem.

4. From Functionality to Trust: Building the Ten Reasons for Users to Choose Hotcoin

Behind this brand upgrade is Hotcoin’s in-depth thinking on “what is an exchange and what it should provide to users”.

We are no longer satisfied with being a “useful tool”, but want to become a trusted brand partner for users on the road to the future of encryption.

From a functional perspective, Hotcoin already possesses industry-leading product capabilities:

• Unleash your trading potential with perpetual contracts offering up to 125x leverage
• Diversified trading product lines including spot, leverage, NFT, OTC, etc. to meet the needs of various users
• Powerful copy trading system allows novices to easily follow top traders
• Stable and reliable matching engine and stop-loss protection mechanism to ensure transaction security in extreme market conditions

But more importantly, Hotcoin is upgrading these "functional advantages" into "brand value" - making "professional, secure, transparent, and supportive" the user's first impression of Hotcoin.

• We have summarized the top ten reasons why users choose Hotcoin, which also form the cornerstone of our new brand concept:

These are not a stacking of single-point functions, but a true reflection of the "trustworthiness" of the Hotcoin brand.

Hotcoin has always believed that a truly long-lasting exchange does not rely on temporary traffic, but on the ability to "deliver on promises" day after day.

Today's brand upgrade is the beginning of delivering this capability to every user through stronger visual and content language.

5. Brand Upgrade Celebration: Share luxury gifts and win real money through contract transactions!

Invite friends to trade contracts, and each person can earn up to 1,000 USDT in real money

During the event, all users can participate in the "Contract Invitation Cashback" event:

• For every successful friend you invite, you will receive a 25 USDT real money reward.
• A single person can receive up to 1,000 USDT in real money
• Total prize pool: 100,000 USDT, first come first served

Valid friend definition: Registration + Net Deposit ≥ 100 USDT + Contract Trading Volume ≥ 10,000 USDT, and complete KYC new user contract trading standards, up to 280 USDT real money

Newly registered users with a net deposit of ≥100 USDT and a cumulative trading volume of ≥10,000 USDT will receive new user benefits, up to 300 USDT. The total prize pool is 100,000 USDT and is allocated on a first-come, first-served basis (KYC must be completed).

Reward Tiers: [a] [b] [c]

Total prize pool: 100,000 USDT real money rewards, first come first served

📆Activity Time:

July 29, 2025, 6:00 PM - August 8, 2025, 6:00 PM (UTC+8)

📝How to participate:

• https://www.hotcoin.com/zh_CN/support/article/?code=27347729713074176

6. Become a Trusted Partner in the Crypto World

This brand upgrade is not only a renewal of the visual language, but also a solemn expression of Hotcoin’s reaffirmation of its brand vision to global users.

• Over the past seven years, we've grown from a fledgling trading platform to a comprehensive crypto asset services platform serving millions of users worldwide, holding multinational regulatory compliance qualifications and offering a diverse product line encompassing spot trading, futures trading, NFTs, and OTC. However, what truly defines us has never been trading volume or rankings, but rather our unwavering commitment to "building for our users."

We believe that a truly powerful brand does not rely on excitement or gimmicks, but on repeatedly fulfilling promises and providing services.

As the crypto world accelerates its integration with the real economy, Hotcoin will continue to build a future-oriented global financial connector based on "compliance, security, transparency, and support."

We hope to:

• Become a warm exchange - accompany users to grow and understand their concerns
• Be a responsible exchange - proactively comply with regulations, protect assets, and avoid playing with fire
• Become a trustworthy brand - no matter the market is good or bad, always maintain the power of "stability"
• Do what we have always done - your transaction, we are always consistent