This article is from BlockTempo, author Lee Michael
On August 3, FTX Exchange announced another cooperation case. Dolphin Entertainment, a Nasdaq-listed company, announced the establishment of a partnership with FTX and FTX. US to integrate many of its sports and entertainment brands for the company and jointly create a blue ocean market for NFT.
Dolphin Entertainment (hereinafter referred to as Dolphin Entertainment) is an independent entertainment marketing and content development company in the United States. The company has many wholly-owned companies, and its business includes public relations marketing and original content, spanning TV, film, sports, video games, catering and other fields.
In this cooperation, the two parties will jointly develop and plan the global NFT market in the fields of sports, film, television, music, and games; in addition, they will also cooperate in the field of charity.
It is reported that the business of Dolphin Entertainment's brands is divided into two categories: entertainment promotion business (EPD) and content production business (CPD).
The EPD segment is responsible for providing customer public relations and entertainment content marketing services. Its subsidiaries include 42West, the largest public relations company in Hollywood, Shore Fire Media, a music public relations company, and The Door, a food and beverage public relations company; CPD business is the production and sales of digital content and feature films. Subsidiaries include Dolphin Films, Viewpoint Creative, Be Social, and Dolphin Digital Studios. So far, they have produced many nominated and popular films, including "Steel Max", "Justin Bieber's Believe" and other works.
secondary title
Optimizing the User Experience of the NFT Marketplace
Bill O'Dowd, CEO of Dolphin Entertainment, believes that NFT has been developed so far, and the user experience is also a bit clumsy. This cooperation can integrate wallets and products to provide a complete user experience. In the future, consumers will be able to use cryptocurrencies and credit cards. , or even traditional fiat currency payments.
"The NFT we launched is different from other markets. In addition to combining dolphin entertainment in the fields of movies, TV, music, games, e-sports, catering, sports, etc., the most important thing is that users can directly purchase NFT online. Users can choose encryption currencies, credit cards, and even traditional fiat payments.”
Bill O'Dowd may be referring to the "FTX Pay" launched by FTX not long ago. FTX Pay will provide an "external tool program" (similar to Google Chrome's web page embedment program), allowing merchants to embed the program in the website to achieve "one-click payment".
For consumers, as long as they click to pay, they can directly purchase goods, and the funds will be transferred from the consumer's FTX account to the merchant's FTX account; the merchant can "customize" in the program, and can set What cryptocurrencies are accepted, funds are regularly exported, and more.
Bill O'Dowd continued to add that NFT is definitely not just a digital product, but a new blue ocean market for its brand experience.
“We are excited to be working with Sam and the entire FTX team to realize this vision, as we believe they offer a great user experience and are the best in the crypto blockchain space.”
Brett Harrison, president of FTX. US, believes that Dolphin Entertainment has a considerable scale and influence in entertainment pop culture, and said that it can't wait to launch new products.
"Not only are they amazingly creative in the fields of content production and intellectual property rights (IP), but they can also vertically integrate and market the entire entertainment industry. We can't wait to cooperate with them to launch NFT products as soon as possible and create a new NFT platform." Blue Ocean Market.”
After the announcement of the cooperation, Dolphin Entertainment stock (NASDAQ: DLPN) surged 55% in a single day, rising from $9.62 to $12.22 in the opening session, and once touched $12.8 in the session.
