"It doesn't make much sense to bring more users to the blockchain industry through blockchain games." NEO, the founder of Lianwantang, said to the blockchain Mahjong board, "You can use blockchain games to educate users. But we can’t expect blockchain games to be a breakthrough.”

Lianwantang recently launched the blockchain game "Dragon Must Die" on the Cocos-BCX mainnet. industry.

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The direction of the traditional game chain is still based on the economic system

The outlier of blockchain games is not the cuteness of CryptoKitties, but the fact that CryptoKitties can make money.

This is also the reason why blockchain games can still persist.

When "The Dragon Must Die" failed to be promoted in traditional game channels due to force majeure, the Lianwantang team decided to blockchainize it - retaining the depth of the game content (development, strategy, PVP), changing the game economy system, and cooperate with the existing partner Cocos-BCX.

The content depth of the game is retained because the chain game is mainly based on economic gameplay, and there is a relatively lack of other game content; the game economic model is changed because "the economic system of traditional games conflicts with the economic system required by chain game players to a certain extent." ;Choose Cocos-BCX because the previous work "Crypto Knights" and Cocos-BCX run well.

"Traditional games and blockchain game players have different needs for the game economic system," NEO said, "In traditional games, what the official needs to consider is the matching between the content and the player's consumption level to meet the needs of krypton gold players and free players. , so that pleasure is directly proportional to payment, while in chain games, players are more concerned about whether your economic system is sustainable, whether it is healthy, whether there is enough benefit distribution for the entire user base, etc. "

Therefore, "Dragon Must Die" chose the combination of recharge and consumption gameplay and dividends gameplay to ensure the player's game experience while also allowing players to earn money.

In addition to the problems in the economic system, NEO said that "Dragon Must Die" is based on Unity3D, which is different from most chain games, and it also caused some technical problems when the game was connected to the wallet.

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After the chain reform, Lianwantang’s profit forecast for “The Dragon Must Die” dropped

Since the development of chain games, it is not so much that it has become a blue ocean for traditional games, it is better to say that it provides new possibilities for traditional games, and "maybe" does not have the economic potential of "blue ocean".

At the same time as the chain reform, NEO lowered its profit forecast for "The Dragon Must Die".

NEO explained that although chain game players have a stronger willingness to pay and payment habits, what cannot be bypassed is the problem of user scale in the blockchain industry.

"In the field of traditional games, after deducting the cost of channel sharing and other costs, the final money obtained is about 10% to 30% of the profit; in the field of blockchain games, generally 100% of the profit can be obtained, but due to the two The difference in user scale is too large, even 10% of traditional games is higher than 100% of blockchain games.” NEO said.

Now the method adopted by "Dragon Must Die" is to rebate 25% of the revenue to the players through the dividend model, and the team gets 75% of the revenue.

NEO said that the chain reform of "Dragon Must Die" is a kind of exploration. If it can bring certain benefits, the team can have more motivation to continuously update the game, and even after iterating to a certain level, Relaunch of the traditional game version.

"However, the traditional game version may need to give up the economic system of the blockchain. The economic system of the blockchain is decentralized, which is a big threshold for traditional users. If this system continues to be maintained, many people will be restricted. They can’t experience it.”

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Lianwantang game player portrait: 50% of the players are "wool party"

Before operating "The Dragon Must Die", Lianwantang already had the experience of successfully operating "Crypto Knights".

Among the user portraits accumulated by "Crypto Knights", 50% of the players are wool party members, 30%~40% of the players are users who approve blockchain games, and 10%~20% of the players are speculators. The second type of players intersects with the third type of players, and these two types of players constitute the bulk of blockchain game revenue.

NEO said that the latter two players are more concerned about the development of a game, and are more aware of the value of assets such as NFT. Lianwantang plans to add NFT gameplay in "Crypto Knights" first, and then consider using some NFT assets in "Dragon Must Die", so that players' NFT assets can obtain circulation value.

Since the two games are currently launched on the Cocos-BCX public chain, the NFT standard will give priority to the COCOS-1808 (BCX-NHAS-1808) standard, because the COCOS-1808 standard is game-friendly and more comprehensive in functionality.

As for multi-chain issuance in the future, standards such as ERC-721 and ERC-1155 will also be considered when cross-chain is involved, because these standards currently have a wider scope of application than COCOS-1808.

Some time ago, "Crypto Knights" and Cocos-BCX jointly launched a pizza festival NFT event. NEO believes that pizza NFT is more like a kind of preaching, so that ordinary users can perceive that NFT is not a concept created out of thin air. Feel the value relationship between virtual assets carried by NFT and real assets.

When talking about how the development of Lianwantang has experienced traditional game development and blockchain game development, how do you think blockchain games have high hopes for the blockchain industry, NEO said:

"The number of users that blockchain games can bring is limited, and more is to let people know the value of blockchain."

"When a game becomes a blockchain game, the threshold is naturally increased, and it is difficult to bring in traditional gamers."

"As for the relationship between chain games and blockchain, it is more accurate to say that blockchain game players will increase with the development of the blockchain industry."