Odaily First Release | Cocos-BCX Blockchain Game Development Survey: 34% of practitioners don’t know how to make money, and 22% don’t know how to enter the industry
星球君的朋友们
2018-11-30 11:04
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"Unclear profit methods are currently a difficult problem faced by many blockchain game developers."

Editor's Note: This article comes from Cocos-BCX Research Institute and is published with authorization.

Blockchain + games, the combination of a new technology endowed with many imaginations and the most active traffic portal, its development can't help but make people daydream.

Technology continues to innovate, and in the process of transforming from the traditional Internet to the mobile Internet, games have undoubtedly enjoyed the first wave of dividends. Similarly, when the trend of blockchain strikes, blockchain games have also become a scene proposition that practitioners have been repeatedly discussing.

According to the "2018 Blockchain Industry White Paper" jointly released by ChinaJoy, Cocos-BCX, DappReview and INBBlockchain, the game industry has maintained rapid growth as a sunrise industry in the past 20 years. At present, there are 580 million game users in the industry, including 550 million mobile game users, 260 million web game users, and 160 million end game users. The entire market size is 250 billion yuan, of which mobile games are 116.1 billion yuan, client games are 64.9 billion yuan, page games are 15.6 billion yuan, and overseas markets are about 50 billion yuan.

In addition to facing traffic solidification—the market share of the two oligarchs reached as high as 76.2% in 2017, and 95.8% in the new market, almost monopolizing market growth opportunities and unclear policies, the game industry is also facing short video And other entertainment methods rise, robbing users of energy and other issues. In this context, small and medium-sized game manufacturers have a high demand for customer acquisition, or face reality and convert to giants, become content providers, or close their doors.

The emergence of blockchain has brought a turning point for this process. Due to its natural financial attributes, blockchain users are mostly groups with high willingness to pay, which provides mining space for game ARPU. In addition, the development of the blockchain game industry is still in its early stages, and the ecological structure has not yet been determined. Compared with the traditional game market, it is more beneficial and fair for latecomers. Representatives, such as EOS, from August 10 to October 30, a total of 123 DApps were launched, with a total turnover of about 8.2 billion yuan.

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Most of the people present were programmers, and game developers accounted for the largest proportion

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Figure 2: Personal Identity Distribution of Attendees

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61% of practitioners believe that blockchain is virtual currency, and 25% do not understand it at all

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Figure 4: Distribution of people's awareness of the blockchain

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Figure 5: The cognitive distribution of blockchain games among the attendees

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34% of practitioners do not know how to make a profit, and 22% do not know how to enter the industry

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Figure 7: Distribution of attendees’ concerns about blockchain game development

In the survey results, some participants said: "Blockchain games are not well understood. If it can show the prospects of blockchain games and recommend some profit models, it is not a bad idea."

Cocos-BCX pointed out four stages in the development of blockchain games in the white paper, which are the settlement stage of using homogeneous assets as game gold coins, the free exchange stage of game gold coins and props, the stage of running key game rules on the chain, and the game as a whole. Chain operation stage.

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Figure 8: The distribution of information and attitudes that the attendees most hope to obtain from Cocos-BCX

From the above information, it can be seen that even though most developers are interested in blockchain games, the unclear profit method is a difficult problem faced by many blockchain game developers. In this regard, a new way of thinking is to store contract data and asset data separately, return assets to players, and support circulation modes such as asset mortgage, pawn, and lease.

For example, in a war game, the operator can rent out the weapon forging and repairing places to the players, run them, and even hire other players. Operators take a cut of it, and players can also rent each other's equipment. When the interests belong to the players, the players will spontaneously operate the venue better, and even promote the game spontaneously, so as to attract new traffic for themselves and the game.

As mentioned above, the door of opportunities brought by the blockchain to the game has not yet been closed. For enterprises and developers who want to enter the game but do not know how to enter the industry, development is not a process behind closed doors. It requires the cooperation of all parties. Choosing a solution that can provide a game engine; visualization, scripting, and data-driven development tools; a blockchain system that supports high-performance applications; and a solution that supports the development of blockchain games is also a shortcut. Under the bear market, it is even more necessary to stay dormant, and developers are the behind-the-scenes heroes of this industry.

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