With the popularity of blockchain technology, some people believe that blockchain technology will be a technology that changes the operation of the world and brings new changes to the centralized world. Blockchain technology may be the main player in a new round of technological change and industrial change.

But in fact, the current decentralized application of blockchain technology is far from popular as imagined. At present, many projects want to keep up with the hot wind of blockchain and transform traditional industries with blockchain technology, but blockchain technology is not a panacea, and not all traditional industries are naturally compatible with blockchain.

We have been thinking about which industries will blockchain technology be the root needs of? Will the blockchain technology, which has always lacked users, encounter bottlenecks in its implementation due to user problems? In the process of blockchain transforming traditional industries, what is the biggest difficulty in landing?

On September 5, 2018, at the POD Blockchain Conference, Odaily and Cardstack founder Chris Tse, Yale Blockchain Economist Kai Chen, Morgan Chain co-founder He Yupei, TeleMe founder Gu Yue, Krypton Space Venture Capital Service Director Bonnie Zheng discussed the above issues together.

We believe, the current popularity of blockchain is not enough,At present, the blockchain has certain landing applications in fields such as traceability and AI. Although more and more users have shown interest in the blockchain, the education and training costs for users are not small.secondary title

The following is the content of the discussion, enjoy:

Bonnie Zheng, Head of Venture Capital Services of Krypton Space:

From the perspective of the service provider, which blockchain industries are easier to apply and implement?

Founder of TeleMe - Gu Yue:

From our point of view, there may not be any industry that is easier to land. Many projects that have been implemented have also done a lot of research in traditional industries, bringing their own users and traffic to this nascent industry.

I think this is a very good supplement. We used to do advertising and traffic, and we are still doing third-party services. We think that in this industry, the spread is faster than traditional industries, and it is faster than ordinary Internet and Internet. + To be faster, this is a feature.

In addition, for example, there are many traceability projects now, but each has its own different characteristics, including different industries. There is still a lot of room for more projects that solve industry pain points to develop.

JP Morgan Chain Co-Founder - He Yupei:

Traceability has been used and implemented since the early 1990s. However, the public did not participate much in the traceability process and test results at that time, because it was a traceability between B and B. In the process of traceability, barcodes are used, and special equipment is required to check the results, which are not open to mass consumers.

Blockchain is the best way to solve it, because all data is shared by everyone, it is not a storage method for big data. Including farmers or intermediate links, the data cannot be tampered with, and consumers can check all traceability data by scanning the QR code. Now everyone can gradually enjoy the upgrade brought by the blockchain in the process of purchasing products.

Yale  Blockchain Economist——Kai Chen：

I look more at the scene. First of all, when it comes to blockchain, one question is, why is blockchain needed?

First, the scene facing trust issues. Suppose I want to find someone to work with, but I don't know him. He also felt that there was an interest in working with me, but he didn't trust me either. In this case, cooperation will not happen. In fact, from an economic point of view, economic value itself can be born, but it has not been born. This is the problem that blockchain can solve. It is not to create a new system to solve it. Instead, add a block chain module to the existing system or existing solution to solve it.

Second, the need for multi-party assistance. For example, a contract. In the process of writing a contract, Party B needs to give it to Party A and to the lawyer. From A to B, there is a set of procedures. The significance of blockchainization is that it can reduce collaboration costs without relying on centralized institutions, generate more benefits, and have more possibilities.

Third, is there any place that can be automated, but there is a certain risk of fraud. Data is a good example. We have always mentioned that data can be uploaded to the chain. Because it cannot be tampered with, data is reliable. The question is whether the data on the chain itself is true or false. Including one code for one item, what if the code is fake? Therefore, in this scenario, blockchain technology needs to be combined with AI or other models to truly create its value. So in many cases, the blockchain cannot exist alone. Adding blockchain technology to existing scenarios can be endowed with other possibilities.

Cardstack founder - Chris Tse:

With the blockchain, you can confirm who the developers are, and whether they are trustworthy, whether the code can be trusted. At the same time, you can also construct some incentives through these mechanisms. The Internet or automated products can be used to better apply the payment mechanism of many products, such as cloud applications. By combining the blockchain with AI and machine learning, the correct data can be delivered to the correct person. So this is one of the ways we can use to make the software business more global, more cooperative, and open source. There can also be a more open way of cooperation, which is the energy of the blockchain.

Bonnie Zheng, Head of Venture Capital Services of Krypton Space:

In the respective industries and applications, what landing problems have you encountered, and how did you choose the early entry point?

JP Morgan Chain Co-Founder - He Yupei:

In fact, the biggest problem of the blockchain is the consensus. Let everyone believe and circulate in this ecosystem. This is the most important problem that needs to be solved. Gradually bring you usage scenarios that are closer to your own life, and the popularity may be faster. Of course, when we are doing traceability, both merchants and consumers actually have the intention of blockchain traceability and are willing to implement it. However, for the popularity of blockchain, it still needs to continue to accumulate over time and implement application scenarios, so that it can become more and more widely used in the process of use.

Founder of TeleMe - Gu Yue:

I found that there are relatively few people with operating experience in the entire industry. Many industries have to care about how to acquire users and how to convert these users. Including the consensus just mentioned, consensus is also a process of user transformation. Only when I am willing to understand this product will it trigger my consensus. And how to make users active, I have eaten fruits without pesticide residues, would I like to share them. After that, whether the user is willing to continue to be my user and recognize my product.

Yale  Blockchain Economist——Kai Chen：

Regardless of the blockchain, if you are in the technology industry, the point of entry is actually very important. The problem is that in an emerging industry, people often don't know its specific value. What you have to do is quickly verify. Therefore, when looking for an entry point, it is best to find a verifiable entry point to ensure that it can improve efficiency or have any effect, and then expand.

When you think about what you are doing, you have to think about whether you are To B or To C. See if you have the existing resources to try this out. Whether it is B or C, you have to erase the concept of blockchain. You use technology like you use AI, what specific effects can I bring. Instead of saying that you buy my system, because I am a blockchain, you should essentially abandon the blockchain, or even mention the blockchain, and you can persuade that person to buy your product. Then you have found a good entry point.

Bonnie Zheng, Head of Venture Capital Services of Krypton Space:

Is the education cost of users high or low now? What do you expect the blockchain to be implemented in the industry in the future?

JP Morgan Chain Co-Founder - He Yupei:    

The current level of user acceptance will be higher and higher, requiring a certain user base and a certain promotion path. First of all, we must ensure that this traceability application can solve everyone's problems. On this basis, to do some popularization, there must be market education.

For the development of the future industrial chain, the use of blockchain technology can make industrialization healthier, make the table food eaten by users and everyone safer, and allow them to buy healthier, safer, and higher-quality ingredients with confidence , this is the vision of Morgan Chain, and it is also the foothold where the blockchain can be implemented in the direction of the agricultural industry.

Founder of TeleMe - Gu Yue:

My opinion is that in the current environment, including the world, there are more and more users who are willing to contact and understand the blockchain. It may be because different project parties have sprung up like mushrooms in recent years, including the media. So there are more media for people who want to get in touch with new products and people with new knowledge to understand. We do TeleMe also to have a platform for everyone to see the top ten projects and whether their communities are really good. For example, I can see whether their community is discussing technology, or other content related to the project. Now there are more media to let everyone understand the blockchain, so I am still optimistic about the general direction.

Yale  Blockchain Economist——Kai Chen：

I think education is the biggest problem in this industry, more important than technology, capacity expansion, and TPS. Users' awareness of this technology is far from enough. Real users should come in to use this technology, not to hype this asset. Therefore, education is not something that a certain company does, but something that the entire blockchain industry must do. When a user feels the benefits brought by the application of blockchain technology, he will be more open when accepting other blockchain applications.