Recently, third-party data research institutionsAppBiPublish the blockchain app report in the App Store in China and the United States. The data shows that there are 2,993 blockchain-related apps in the application markets of China and the United States, including 930 in China (31%) and 2,063 in the United States (69%).
Judging from the category classification of the App Store, it mainly includes finance, business and tools. From the perspective of different business models involving blockchain, it mainly involves three aspects: virtual digital wallet, blockchain information, and virtual digital currency market services. Among them: China area: virtual digital wallet: 83, blockchain information: 58, virtual digital currency market service: 195; US area: virtual digital wallet: 376, blockchain information: 78, virtual digital currency market service: 462.
The research found that there are very few apps that can enter the overall list of the App Store, but some apps still perform well. There is even an app-Robinhood was recommended on Today in the United States, which also reflects the market demand for such apps .
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1. Looking at the popularity of blockchain from the trend of App release
There are a total of 2,993 blockchain-related apps in the application markets of China and the United States, including 930 in China (31%) and 2,063 in the United States (69%). We have counted the number of these apps on the shelves every month. Before July 2017 (including July), the number of such apps on the shelves in China and the United States was roughly equal.
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2. Classification of Blockchain App
For the classification of blockchain apps, we analyzed them from two dimensions:
(1) App categories in the App Store:
There are a total of 2,993 blockchain-related apps in the app markets of China and the United States. Judging from the classification of App Store categories, they mainly include finance, business, and tools. The following is the distribution of their numbers. Whether it is the United States or China, the number of apps is financial > business > tools.
However, it is worth noting that since August 2017, the proportion of these three types of apps in China has shrunk to varying degrees, while the number of news apps has increased rapidly, which shows that the impact of the policy is very obvious. Listing's top three categories become: Finance, News, and Tools.
(2) Different business models of blockchain:
From the perspective of different business models involving blockchain, it mainly involves three aspects: virtual digital wallet, blockchain information, and virtual digital currency market services, among which:
China:
Virtual digital wallet: 83, blockchain information: 58, virtual digital currency market service: 195
US District:
Virtual digital wallet: 376, blockchain information: 78, virtual digital currency market service: 462
Apps that provide real-time virtual digital currency prices include both official platform apps and unofficial apps that utilize official APIs. The latter generally only provide price query and tracking functions, and do not provide transaction functions. It is difficult to distinguish between official platforms and third-party apps.
1. Virtual digital wallets such as:
imToken, a virtual digital wallet application with high security and strong practicability, supports multiple tokens.
BitCard bitcoin wallet, scan the bitcoin QR code to add addresses, and supports address legitimacy verification.
Calculus Wallet is a light asset management platform based on blockchain technology.
2. Blockchain information such as:
Bitoutline provides the latest information on blockchain and digital currencies, and you can view real-time prices of multiple digital currencies.
Blockchain Daily, publicizes and introduces blockchain-related news and news.
ChainDD provides a full range of blockchain content and data services in the dimensions of industry headlines, in-depth insights, lightning alerts, real-time market quotes, and in-depth project dismantling.
3. Involving virtual digital currency market services such as:
Huobi, you can check the price of Huobi in real time without connecting to a VPN.
OKCoin is convenient for users to query the market of Bitcoin (Bitcoin), Litecoin (Litecoin), and Ethereum (ETH).
Bitcoin House provides real-time market dynamics of global Bitcoin (Bitcoin) digital assets. Supports viewing Bitcoin transaction price charts, market pending orders, historical transactions and other data.
As for virtual digital currency exchanges and C2C trading platforms (also known as over-the-counter trading platforms, OTC trading platforms, transactions are initiated between users, virtual currency can be purchased with legal currency, and guaranteed by a third-party trading platform), we refer to According to the rankings provided by cryptocoincharts, only some exchanges and C2C trading platforms have iOS Apps.
There are also many apps that have many interesting connections with blockchain or Bitcoin, and various services have been developed around this technology:
The first category is Apps that support bitcoin transactions or exchanges, for example, "iNacho" in the food and drink category, and "PurpleThrone" in the music category.
There are also apps that can help users find Bitcoin ATMs, such as "BitmApp" in the navigation category.
In addition, there are apps that use blockchain technology to protect customer privacy, such as the medical category "Kanyibang", which uses blockchain technology to protect customer privacy.
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3. Developers of Blockchain Apps
Who are the developers of these related blockchain apps? Obtained through big data:
The top ten developers in the United States in the number of token APP releases:
Top 10 developers in the number of Token APP releases in China:
We can see that there are nearly 30 blockchain apps developed by Top 1 developers in the United States, far ahead of other developers, and the developer may be an individual developer, and no relevant company information has been found. We noticed that he released many blockchain-related apps in the App Store:
In addition, it is worth mentioning that Xiamen CGY, as the top 1 in the number of blockchain app development in China, has also developed more than 5 apps and put them on the App Store in the United States, so it is also listed in the list of Top 10 developers in the United States. Xiamen CGY is also a "high output" developer of blockchain apps.
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4. How is the performance of the blockchain app?
We analyzed this type of App through the list of Apps, and combined the trend of Bitcoin price to conduct comprehensive research. We found that there are very few apps that can enter the overall list, but some apps still perform well, and even one app was recommended on Today in the United States, which also reflects the market demand for such apps.
First of all, let's take a look at this App recommended by Apple.
The Robinhood app recommended by Apple Today is a platform for investing in cryptocurrencies, stocks, funds and options. Allow users to trade on NASDAQ and NYSE without paying to transfer your funds, choose a ticker symbol to display the value and its details: news articles, statistics, earnings and background information.
Robinhood's list performance has been good, reaching the 41st place in the overall list at its highest.
Let's take a look at the specific performance of several other apps:
Bitcoin Wallet US:
"Bitcoin Wallet" is an app developed by Bitcoin.com, supports multiple languages, and supports Bitcoin Cash (BCH) and Bitcoin (BTC). Overall, it has been ranked relatively high in the financial rankings.
Coinbase US:
"Coinbase" currently has tens of millions of users. Although the ranking trend in the overall list fluctuates greatly, it has always been in the leading position in the financial category.
OK Coin China:
Users can use "OK Coin" to understand the price fluctuations of Bitcoin, Litecoin and Ethereum (ETH) in real time. Its ranking in the financial category dropped significantly after August 2017, before slowly trending upwards.
Huobi China:
Many users in China are no strangers to Huobi. Judging from the rankings, its fluctuations in the app (free) are small, and it has remained within 100 for a long time.
Netease Odaily China:
"Netease Odaily" is a newly launched App that provides users with an Odaily base. In fact, it is a value-sharing platform that helps users manage digital information through encrypted storage technology. According to insiders, when NetEase Odaily was first launched, it was only an internal test product within NetEase, and it only notified the internal test time by issuing public mails to employees. On the day of the closed beta on February 9, the editor's circle of friends began to be swiped by the invitation code information of Netease Odaily.
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passAppBiThe App Store search advertising monitoring system, we found that some advertisers have already devoted themselves to the blockchain field. We focused on monitoring some core keywords in this field, and the following are the advertisements for these words.
We found that the keyword of the app with the most advertisements was “bitcoin”. A total of 255 apps had placed this word, and the number of days with ads accounted for 73% of the total monitoring days.
Among the apps mentioned above, the rankings with the most days of operation are as follows:
The most popular app is "Crypto Pro: Bitcoin Ticker". This app has a rating of 4.5, which is quite popular. It integrates the market information and news of virtual currency, and the charts are more beautiful. It is worth noting that this app was last updated on 2015-04-24, and it has been removed from the app market in China. On February 4, 2018, the app was changed from a paid app to a free app. The changes in the list and the trend of Bitcoin are as follows:
So, who placed these advertisements related to blockchain and Bitcoin? We listed the Top 10 developers based on the number of days the app advertised, as follows:
It can be seen from the table that "Crypto Pro: Bitcoin Ticker" has been running for as many as 231 days, which shows that Samuel Laska has invested a lot of cost and energy in promoting the app. Similarly, judging from its list ranking trend graph, its advertising effect is also quite impressive.
Among the top three advertisers, two are for virtual digital currency market services, and one is for virtual digital wallets. Through our AppBi Bot, we have obtained the advertising keywords that these apps are launching, and let’s take a look together with Apple’s current popularity index and search index:
At present, both Twitter and Facebook have stopped advertising in the category of virtual digital currency. Under this background, whether Apple will follow up later, we will always pay attention to this and share with you the latest industry trends in time.
Summarize:
Summarize:
We do not discuss the advantages and disadvantages of blockchain technology here, nor evaluate the true and false of Bitcoin. We are only analyzing the big data in our field of expertise, reflecting objective facts and analyzing the current market situation.
The current discussion on the blockchain confuses the long-term development of technology with the wishful thinking of ICO to get rich overnight. It is not so much a revolutionary new outlet as it is more like a Shura field for "leeks".
